Summer ’24 collection campaign for Shaping New Tomorrow.

Art direction, 360° campaign

Shaping New Tomorrow’s summer 2024 collection is all about great style and exceptional comfort that fits the summer season. Some major keywords are breathability, flexibility, and freedom – both in terms of movement and mindset.

The title of the summer campaign PLACES explains how the collection is made to be worn at any place and for any activity. It’s not the destination that’s important; it’s how you feel when you’re there. The campaign was shot in Portugal, to really emphasize the summer vibes and adventurous feelings.

Collection description

Get ready to go places this summer and arrive at the ultimate one: destination summer. Our summer styles will keep you comfortable, cool and moving through whatever you’re doing – wherever you’re going.